Privacy Policy

As a small company, WildWays is committed to maintaining the trust and confidence of its clients. WildWays is not in the business of selling, renting or trading email lists with other companies or businesses for marketing purposes. This Privacy Policy provides further information on when and why WildWays collects your personal data, how we use it and how we keep it secure.

The WildWays website uses cookies to collect information, including information about the browsing and buying behaviour of people who access the website. This includes information about the pages viewed, what is purchased and the customer’s journey around the website. Please read the Cookie Policy below for more information.

Cookie Policy

Cookies are small data files which are placed on your computer or other device as you browse the WildWays website. They are used to ‘remember’ the pages when your computer or device accesses the WildWays website again. Cookies are essential for the effective operation of the WildWays website and to help you make an online purchase with us.

Some cookies collect information about browsing and purchasing behaviours when you access a website via the same computer or device. WildWays does not use cookies to record information on your name, address or other contact details. The website template (Avada) will create a cookie with the name “privacy_embeds” on user clients browsing the site to manage and store user consent to load the different third-party embeds and tracking scripts.

Cookies are stored on your computer or other device when you access websites. If you want to disable cookies, you need to go into your internet browser settings and change the settings to reject cookies.

When someone visits, we use a third-party service (Google Analytics) to collect standard internet log information and details concerning visitor behaviour patterns. We do this to find out information such as the number of visitors to the various parts of the site. This information is only processed in a way that does not identify anyone. We do not make, and do not allow Google to make, any attempt to find out the identities of those visiting our website.

As part of the registration process for WildWays’s e-newsletter and blog (not yet launched), we collect personal information. We collect this information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check that our records are right, and to check every now and then that you’re happy and satisfied. We don’t rent or trade email lists with other organisations or businesses.

We use a third-party provider (MailChimp) to deliver our e-newsletter. We gather statistics around email opening and clicks using industry-standard technologies to help us to monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time by clicking the unsubscribe link at the bottom of any of our emails.

When you purchase a ‘ticket’ for an Open Walk with WildWays, your name, email address, contact number and any medical conditions you disclose will be stored on the Events+ plugin on the WildWays website and a confirmation email will be sent to you; both areas are password protected.

When completing the Booking/Contact Form, the process is the same, i.e. any information disclosed is stored on the WildWays website and a confirmation email will also be sent to you; both areas are password protected.

Please note that it is important for your safety and that of others for you to disclose any medical conditions that may affect you and/or others if you go a guided walk.

You are entitled to view, amend or delete the personal information that WildWays holds about you. Email your request to our data protection officer, Gemma Scougal, at

This privacy policy was created on 13/02/2019 and will be reviewed again on 13/02/2020.